07 January 2008

January = Fashion In Flux

I'm finding it very odd that, despite January being the moment of highest self-awareness among everyone thinking about new resolutions, new looks, new gym memberships, etc., it is the moment of ZERO fashion excitement. Seriously, though it may be pouring buckets here in L.A., there is a serious drought of fashion fabulosity up in this piece.


In retail, January is the last month of the fiscal year. Therefore, stores mainly spend it trying their hardest to clear their shelves of stuff and raise their yearly sales numbers as much as possible. This year, retail has taken an especially hard hit, so we're seeing sales of not just 30% or 50%, but 70% off--even at established, always-profitable giants like Banana Republic. (Is anyone else sick to death of their emails? Jesus H, enough already.) They're not going to give us a drop of new merch until February; if we want to spend our Christmas cash, they want us to buy up as many clearance cashmere V-necks as possible.
And in magazines, though this phenomenon is irrelevant, I'm still feeling bored. We already started seeing Spring '08 styles on November and December runways and fashion spreads, so January issues with yet more spring florals are kinda been-there-done-that. Why can't we be supplied with gorgeous, revolutionary fashion inspirations at the same time we're all remaking ourselves (or trying) and looking for new magic in the still-unspoiled first weeks of 2008?
The solution, I think, would be to hold off on the Spring fashion spreads until January. I know the runway shows are earlier, so that kind of spoils things, but I still think that I'd like to save the shoots for later. I adore seeing Vogue's creative, frame-worthy interpretations of the runway looks, and they're really an entirely different animal than Style.com's straight runway slideshows. What if we had a month or two to digest the latest slew of looks (or to ignore them, if you're not among the more fashion-addicted) before seeing the resulting magazine eye candy as a reward for making it through New Year's, and as inspiring fuel for our renewed zeal for personal adornment?
Sure, industry folk don't want to waste time and advertising on spent-out shoppers with no spare change left after the holidays. But shouldn't they realize that the best medicine for those wallet-clutchers is a kick of new goods to convince them to open their purses yet again?
Pipe dreams, I'm sure. Until fashion news gets more captivating, I'll keep busy with those 70% off sales :)

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02 January 2008

5C%'s '08 Resolutions

I'm sure you all have your own New Year's resolutions. Apparently the most common ones involve food and not eating it; money and not spending it; and time and not wasting it. However, clearly these are neglecting a vital element of our lives: UM HELLO FASHION ETC?!?

So RR has taken it upon herself to supply you with a handy printable list of Fashion & Lifestyle Resolutions (inspired, naturally, by her SoCal surroundings):

1. I will not wear Uggs/Cruggs/related plastic or fur shoes.
2. I will not bleach my hair to try to look younger.
3. I will not wear skinny jeans if I am a curvy lady. They may be hip, but overemphasized hips are not hip. Capiche?
4. I will not discuss my latest name-brand purchases loudly. This is totally lame. No one is impressed. It just makes you look like a sad attention whore.
5. I will not use the term "skinny bitch," since it just pins the sayer as being jealous and mean.
6. I will remember that mascara is meant to enhance my eyelashes, not weigh them down and make them look like tarantula legs.
7. I will remember that food is delicious, and that living on Diet Coke and Gummi Bears is not something to do, never mind to brag about.
8. I will also remember that trendy food is probably ridiculous, and that anything that seems remarkably expensive for its weight (see Gogi berries, Kombucha) is probably just meant for those who believe that throwing more money at one's health will compensate for drinking a lot.
9. I will not carry both a Sidekick and a cell phone. That is just dumb.
10. I will not wear leggings with shirts that are short enough to show my Lycra-clad butt, no matter how many Cardio Stripping classes I've taken.
11. I will try to remember a world before the Spears sisters.
12. I will not stop wearing/reading/listening to things that are genuinely cool just because they've gotten "too popular." I'm very guilty of this one, and it's just silly. Granted, the general public has historically terrible taste, but every once in awhile they get it right. Don't deprive yourself of The Beatles/chunky knit scarves/flat boots/Jonathan Safran Foer just because you can get them on Main St.

Happy 2008, kids!

> r r <

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