January = Fashion In Flux
In retail, January is the last month of the fiscal year. Therefore, stores mainly spend it trying their hardest to clear their shelves of stuff and raise their yearly sales numbers as much as possible. This year, retail has taken an especially hard hit, so we're seeing sales of not just 30% or 50%, but 70% off--even at established, always-profitable giants like Banana Republic. (Is anyone else sick to death of their emails? Jesus H, enough already.) They're not going to give us a drop of new merch until February; if we want to spend our Christmas cash, they want us to buy up as many clearance cashmere V-necks as possible.
And in magazines, though this phenomenon is irrelevant, I'm still feeling bored. We already started seeing Spring '08 styles on November and December runways and fashion spreads, so January issues with yet more spring florals are kinda been-there-done-that. Why can't we be supplied with gorgeous, revolutionary fashion inspirations at the same time we're all remaking ourselves (or trying) and looking for new magic in the still-unspoiled first weeks of 2008?
The solution, I think, would be to hold off on the Spring fashion spreads until January. I know the runway shows are earlier, so that kind of spoils things, but I still think that I'd like to save the shoots for later. I adore seeing Vogue's creative, frame-worthy interpretations of the runway looks, and they're really an entirely different animal than Style.com's straight runway slideshows. What if we had a month or two to digest the latest slew of looks (or to ignore them, if you're not among the more fashion-addicted) before seeing the resulting magazine eye candy as a reward for making it through New Year's, and as inspiring fuel for our renewed zeal for personal adornment?
Sure, industry folk don't want to waste time and advertising on spent-out shoppers with no spare change left after the holidays. But shouldn't they realize that the best medicine for those wallet-clutchers is a kick of new goods to convince them to open their purses yet again?
Pipe dreams, I'm sure. Until fashion news gets more captivating, I'll keep busy with those 70% off sales :)
> r r <